Personalized URLs & Websites
Expand your integrated marketing campaign by using personalized URLs (PURLs) and data tracking to beat impersonal bulk mailings. Engaging your audience in two-way communication through the use of printed materials and the web creates a better understanding between both parties and a more timely response turnaround. Data is available in real time – you can see who responded, when they responded, what they said – and react quickly to the response right from the dashboard.
Compared to traditional “Business Reply” postcards, these unique websites have not only vastly increased the number of responses and the average response rate, but have also resulted in more loyal customers down the road. PURLs are great for awareness, event registration, sales leads and organizing campaigns.
Custom websites are created and managed based on your specification to include video, news outlets, social media and much more.