Earned Media

Marketing Services

The Kelly Companies provides a full suite of communications and earned media capabilities to help you build media exposure in any market of any size across the country.

Our campaigns leverage both traditional (print, television, broadcast) and new media (social networks, blogs) to ensure your message reaches audience segments other forms of communication can’t.

Local Relationships - Local Voices

Our earned media programs are based on local relationships and local voices. We utilize a nationwide network of on-the-ground communications specialists, whose understanding of area markets and relationships with key representatives of the local media enables them to generate media coverage that echoes campaign messages. Our media teams tap into local resources, from opinion leaders to community groups, to involve influential local voices in client campaigns – putting a respected “face” on a client’s issue or program.

We provide a respected, reliable and immediate on-the-ground presence to conduct an array of media activities, including:

  • Creating press releases to announce your position on an issue;
  • Generating support for your message within local communities through opinion editorials and letters to the editor from local allies;
  • Conducting speakers bureau activities to build awareness of an issue among community-based organizations and like-minded members of the business community; and
  • Developing talking points for use in desk-side interviews to help drive home your point.

Media Training

We also provide media and speaker training so that your campaign spokespeople know what to expect when addressing reporters or delivering testimony on Capitol Hill. We work closely with you to help mold campaign messages to ensure maximum impact with your target audiences.